Rice Products : Market expanding
Recent years to improve the value of grain , many businesses have promoted the development of products such as rice paper made from rice , noodles , rice noodles , dried noodles , rice powder , ...
The market for these products is wide open in both domestic and export .
Domestic growth 10-20 %
Fearing issues of food safety and hygiene , many families in recent years have enhanced the home cook . Since then , demand for products such as bread made from rice vermicelli noodles , pancakes , porridge , instant noodles , rice noodles , baking powder and dirt , bread soup , bread ... rising damp .
" My house is 3 years from now, home cooking from breakfast to supper . In particular, the main raw material for processing and late breakfast is the group of products made from rice and noodles " - Ms. Vu Thi Chung , Nha Be , Ho Chi Minh City said .
In the system of Big C supermarket , Lottemart , Co.opmart , ... dried food group items made from rice and noodles has earned 2-3 shelves . Ms. Duong Thi Quynh Trang - External System Director of Big C supermarket , said dry food commodities such as rice vermicelli , noodles , soup , ... cooperation supermarkets are supplied with about 20 units to bring on sale more than 150 different types of products .
In supermarkets Co.opmart , Nguyen Thanh Nhan - Deputy General Director also said that this year more than 60 suppliers of products made from rice Co.opmart , up 15 % from last year . The number of product categories also increased by about 20 % . Co.opmart itself also has some private label items such as rice paper , rice noodles , fresh noodles drying ... " Especially the kind of dry noodles , rice noodles , vermicelli , pho ... substitute fresh bun sales goods increases, there are months increased 3-4 times normal days , especially at times of "sensitive" when the reported sample some fresh noodles infected Tinopal market " - he 's information .
According to the market research firm , the growth rate of industry -eat products made from rice has increased by 10 % while in the instant noodle industry reduced to 5 % . Representatives of JSC Vietnam Food Industries said , has shifted focus to processed rice products such as beef noodle soup , crab vermicelli , rice paper , noodles ... instead of just as before to meet consumer demand .
" This year, rice exports difficult , many times the price of rice in some areas water is maintained is because traders buy to give local businesses rice paper , noodles , dried noodles and rice wine . Demand for products made from rice supply for the domestic market have increased a few years ago " - Tuan Lam - CEO of rice export company Thinh Phat ( Ben Tre ) , admitted .
Boosting exports
Not only is favored in water , made from rice products the world market is also quite well received . Le Yuan - Chairman of the Cooperative ( Cooperative ) rice paper village of Phu Hoa Dong , Cu Chi District , HCM City said that not only sold domestically , the products made from rice cooperatives as cake , bun , noodles exported through France , U.S. , Canada to serve overseas Vietnamese .
" Currently the export potential of these items are very large , where we have relatives there is demand for specialty home . If we meet the requirements of food safety and hygiene of the water , then we can row to the big supermarkets are introduced to foreigners " - Mr. Khai assessment .
In VN market data shows consumption of products made from rice noodle modest . Topping the instant noodle industry is still accounted for 91 % , followed by 5 % pho , vermicelli noodles noodle 2 % and 1.2 % . Businesses confirms growth opportunities for the sector is not very large .
Talking to the press , Mr. Page Si Germany - Deputy General Director of JSC Bich Chi Food also said that the company has processed more than 100 different products made from rice . These commodities annual growth rate of about 10-20 % , mainly from exports . Currently companies are exporting these items through the United States , EU , Japan , Myanmar , and is promoting exports through Africa. Penetration is expected this year .
Representatives of the Food Corporation Colusa food - Miliket also said each year to use for processing 10,000 tonnes of rice noodle products catering to the domestic market and export .
Through further processing to create added value for the grain , the business has grown to be worth more grain than 1.5 to 2 times higher than rice products exported normally present . As businesses Comparison Loc ( Dong Thap ) , processed rice into rice starch ( 1 ton of rice produced is about 700kg powder ) for export . The export price of 700 USD / ton pulp , if compared with the export price of rice 5% broken at 380 USD / ton at present , the processed rice products exported selling price was approximately 1.5 times higher .
This is a development that experts are advised enterprises to export rice VN direction , which increases processing products of high value , rather than the current crude production was not competitive with other countries Thailand , India .
according to danviet.vn
